Development of the Expressways the Golden Quadrilateral and East – West & North - South Corridors will considerably facilitate Safe movement of goods and people in a cost effective, efficient and comfortable manner which is possible only when we are able to develop Safe & Responsible, road usage culture in our country. Unfortunately, the development of Road users, Vehicles and Road Engineering the three constituents, having direct consequences on traffic movement and plays a vital role towards Safety has not proceeded at same pace has ultimately resulted in an underdeveloped road usage culture.

High technology vehicles being driven by mostly untrained drivers together with imperceptible fleet management systems,

shares the road with our vulnerable road users who are mostly unaware of consequences - like pedestrian & riders, lower technology and locally improvised vehicles and non-motorised traffic like animals & cart,leads to a totally confusion & disorder, day by day is developing a missing road usage culture and respect towards others Right of Way. We also lack essential facilities like lay-by, amenities like drinking water, food, telephone, first aid, trauma centres and highway patrols along the roads thereby increases the risks on high-speed corridors & highways.
To work on strategic common goals with participations ranging from multinationals, small or medium enterprises, state & national governments, charities and public sector, organizations, media and members of the public in Saving Lives and Reducing Injuries on the road by Raising Awareness on Occupational Road Risks.